Showing posts with label Taproot Foundation. Show all posts
Showing posts with label Taproot Foundation. Show all posts

Saturday, June 30, 2012

My parents visit Morocco!

Here's the second installment of updates from the last few weeks. After our regional meetings in Azrou ended, Justin and I hopped on a train to meet my parents who were arriving in Casablanca! They spent about a week in Morocco with us and we used the time to catch up on many lost months, with sightseeing, shopping, partaking in wonderful Moroccan food, and of course, enjoying lots of family time together. Hope you enjoy the photos from a week that went by far too quickly!!

Overlooking Rabat's Kasbah and the Atlantic Ocean
A Jewish synagogue from the 17th century in Fes
A break from sightseeing, and enjoying some mint tea!
A musician in Rabat's Kasbah
With a guard, in front of the Mohammed V Mausoleum in Rabat
A traditional breakfast food called "milwi" - very good!
Beautiful fountain
Mom and Dad in a garden in Rabat's Kasbah
Overlooking the Fes tanneries, where leather is dyed by hand! Quite a smell but really cool to see.
Close-up of blue dyed leather
Couscous!
I have developed an affinity for taking photos of beautiful Moroccan lamps :)
In front of the Hassan Tower in Rabat
Dad does his famous Weinrich act (pretending to run into something) in Rabat
A spread of yummy Moroccan salads!
Pouring tea
Doors to the King's Palace in Fes
Called "bastilla au lait," a very tasty dessert!
Lunch with our host family in Tiflet
My Moroccan and American parents together :)

Monday, July 18, 2011

Not all fun and games

I realized that most of my recent blog posts have shown Justin and me flitting about NYC with no cares in the world. While that has definitely been a big theme in our last few weeks, it hasn’t just been fun and games – I’ve also been doing some great work as a pro bono Marketing Manager for Cool Culture, and I wanted to tell you about it.

Cool Culture is truly an awesome organization that provides low-income families throughout New York City with free access to over 90 cultural institutions in all 5 boroughs, including some of the biggest museums (the Met, MoMA, Guggenheim, Brooklyn Museum), nature spots (New York and Brooklyn Botanical Gardens, Central Park Zoo), history (Museum of Natural History, Intrepid Museum), science/technology (New York Hall of Science, Museum of the Moving Image), and many, many other institutions through the city. Even beyond access, they provide families with the means and tools to act as their child’s first educator, as they recognize that early childhood education is key to getting these kids greater opportunities and opening doors for future educational development.

Photos from the Cool Culture website showcasing some of their programs
I have been working with Cool Culture on a brand strategy/key messages project through the Taproot Foundation, which mobilizes professionals to volunteer pro bono work for organizations with a need, and I’ve truly been inspired by the organization and what they have been able to achieve in a very short time and with very little money. If you’re interested in reading more about them, check out their website here!

Friday, May 20, 2011

Life is Calling*... Part Three

(continued from parts one and two - click back to read them first!) 

After the summer ended, Justin and I realized that our Peace Corps dreams would likely not come to a reality until the following summer, and as much as I wanted to stay in my volunteering bubble for a while longer, I thought it might be best to combine that with working full-time. So I started freelancing back in ad agencies to keep the paycheck coming in, and I continued my work with the Taproot Foundation as I mentioned in my last post… but alongside these, we had a lot of other incredible experiences, including:


Trips: Justin and I were fortunate to be able to take a massive amount of wonderful trips, both together and separately, over the past year. We traveled to destinations for friend’s weddings (Austin, Boston, Connecticut, Pittsburgh), visits to friends and family (Alabama, Memphis, Wilmington, Monroe, Philadelphia, Atlanta, New Jersey), and some very fun travel experiences that also included friends and family (Baltimore, Santa Fe, Iceland and Scotland!). We were even fortunate enough recently to have the whole of Scotland come down to Brooklyn for my wonderful sister-in-law’s wedding (we’ll be traveling back to Scotland over the summer for more wedding shenanigans, so more on this later!).
A gorgeous wedding in Austin
with friends from Justin's law school
Running a 1/2 marathon with my bro
in Atlanta (I only joined in for 6 miles)
Visiting my sister-in-law and
now husband in Edinburgh
Snowmobiling on a glacier
in Iceland
Visiting our friend Sarah
in New Mexico
Visiting my parents in North Carolina
Looking out over the Ring of Kerry
in Ireland
Visiting my second family in Louisiana



Sandy: This is by far the highlight of my last year. Probably even my last 10 years. Justin and I decided to temporarily foster a dog, since we both wanted to have a dog together and as I was freelancing, I had far more time than ever before. So we found Sandy, a stray from the south, who had been brought to New York by a foster organization. We spent 4 months with this sweet, amazing dog who we opened up our hearts to. We fattened her up (from 52 to 68 pounds!), taught her tricks, and generally just gave her lots of love and affection. After we launched an intense marketing campaign in the spring that included YouTube videos, a Facebook page, and lots of emails, we found Sandy a wonderful new home and had to say goodbye. It broke our hearts to part with this dog who truly became a part of our family, but we know that we did a great thing for her and that she will have a wonderful life!

When we first got her (very skinny)
Justin gives Sandy a big hug
How can you not LOVE that face?
Family portrait
So there you have it. I summed up an entire year in 3 blog posts which isn’t too bad. Now we are spending our time planning for THIS SUMMER which I’m sure you will be reading more about soon:
  • A trip to Vietnam, Thailand, and Scotland
  • A road trip across the country to say farewell to friends and family
  • A goodbye NYC tour of all of our favorite places 
  • And packing up our lives for the next 2 years… OY!
* Footnote: In case you are wondering, “Life is Calling” (also in my header on top of the blog) is the current Peace Corps motto.  The whole thing reads “Life is calling… how far will you go?”

    Life is Calling*... Part Two

    As I said in my last blog post, the summer after I quit my job was confusing, exhilarating, and eye-opening all at once. It passed by quickly in a blur of volunteering, meeting new people, and doing lots of self-assessment. But it took having these new experiences to really start to understand what excites and inspires me. Here are some of the things that I spent the summer doing:

    The Cut to Clean flyer
    that we gave to salons
    who agreed to be involved
    Cut to Clean: The Gulf Oil spill was continuing to worsen every day at this point and those who know me, know that I have an intense love for the New Orleans area. Along with some friends, we started an organization that we called “Cut to Clean” in which we canvassed local salons to donate their hair to Matter of Trust, who then took donated hair and weaved them into what they called “booms” to help soak up oil. Unfortunately, after getting a few salons signed up, we learned that Matter of Trust would soon no longer accept hair donations. It was short-lived but I was still happy to be doing something to help. 

    Taproot Foundation: I left the advertising world but I didn’t lose a love for branding and marketing that drew me to the industry in the first place. So I signed up for the Taproot Foundation, an organization that enables business professionals to donate their skills to help nonprofits that often do not have the resources or money to improve and grow the organizations. I went through the application/interview/training process over the summer and began my first project last fall. Over the fall and winter, I worked with Young Audiences New York, a local branch of Young Audiences National, which is a top provider of arts education programming in schools. Their mission is to engage, educate and empower young people through learning, creating, and participating in the arts.  I conducted a variety of internal and external research that led to recommendations for their new strategic plan. Now that this has been completed, I have started work on a branding and key communications project with Cool Culture, another education-focused organization that empowers low-income families to teach their children by giving them access to and resources to take advantage of New York City's cultural opportunities. I’ll be continuing work with them over the summer so I’m sure you’ll be hearing more on this!

    Helping teens paint a mural
    at a community center
    New York Cares: I became a volunteer with New York Cares, a fantastic organization in New York City that mobilizes over 50,000 New Yorkers to aid 1,200 nonprofits throughout the 5 boroughs. I got involved in multiple projects so that I could get a taste of different approaches to service. I painted murals at elementary schools, taught art to middle schoolers at a community center, cleaned up parks, even played bingo with elderly residents at a nursing home. And one of my most meaningful experiences grew out of my involvement with New York Cares - I signed up and was trained through Kaplan to become a volunteer SAT Tutor for underprivileged high school seniors throughout the New York City area. These are seniors who don’t have the money or the means to afford SAT classes but are driven and motivated to change their lives for the better – often the first in their families to try to go to college. I was paired with 5 students in a school in Brooklyn and worked them up until 2 weeks ago when they took their SAT Exams. In my year with them, I helped to increase their practice exam scores by over 20% so I am waiting on the edge to find out their final scores!

    Girls Incorporated: My final experience over the summer was also one of my most meaningful. I have thought for a long time that I wanted to get involved in an organization that celebrates and promotes the empowerment of women. I spent 7 years of my life in an all-girl’s school growing up in Memphis, TN, and I am certain that I would not be who I am today without the amazing environment, structure, and support that this school provided (shout-out to St. Mary’s). Anyway – so I came upon Girls Incorporated and I signed up to be a full-time volunteer in a summer workshop that they provide for students at a school in Brooklyn. I was involved in a number of different activities (theater, art, chorus, homework help) but the most impactful activity for me was what they called the “Bridge” program, which was geared towards incoming freshmen and taught them all about the Girls Inc mission and philosophy through a variety of classroom exercises and projects.
    This is what Girls Inc is all about – truly an amazing community to be a part of and to pass on their teaching to others.

    I guess that’s about enough for this blog post – in the next one, I’ll wrap up what I've been doing over the last year!

    *Footnote: In case you are wondering, “Life is Calling” (also in my header on top of the blog) is the current Peace Corps motto.  The whole thing reads “Life is calling… how far will you go?”