Sunday, March 31, 2013

Where "Mad Men" Meets the Peace Corps

For those of you who don't know, before the Peace Corps I worked in advertising agencies in New York City. My life has gone from developing marketing strategies and producing television and radio commercials, billboards, websites, and lots more... to teaching English and aerobics, developing programs for youth, spending time with people in the community, studying a new language, learning about a new culture, teaching about America, doing activities for women in the community, and so on. 

A pretty big change as you can imagine! But one thing that I did not count on was being able to continue some marketing/advertising related work in Morocco. Recently, I was highlighted in a "Peace Corps 101" radio interview to provide marketing tips for Peace Corps Volunteers. You can check out the interview here!

On this blog I haven't talked about all of the projects that I've done in Morocco, but here are a few specific things related to marketing that I talked about in the interview. With Peace Corps Morocco's Gender and Development Committee, I helped to revamp the committee to be more relevant and helpful for Volunteers and used strategic planning models to develop a vision and mission statement. I created a website and new communication channels to make it easier for Volunteers to learn about and access resources for gender initiatives. For Peace Corps Morocco, I created a website (which is almost finished!) at the request of staff to showcase Volunteer efforts and to promote our programs to governmental and NGO partners in Morocco. And lastly, as the PR Senior Advisor for the Serving Volunteer Advisory Council, I'm currently running all PR outreach efforts for this global group dedicated to connecting Volunteers and helping provide strategic solutions to worldwide issues.

These are the big ones - and I have one more big marketing-related project in the works that you'll hear more about in the coming months. So while a lot has changed, it's been nice to continue some of the marketing-related work that I enjoyed back home!

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