Monday, July 18, 2011

Not all fun and games

I realized that most of my recent blog posts have shown Justin and me flitting about NYC with no cares in the world. While that has definitely been a big theme in our last few weeks, it hasn’t just been fun and games – I’ve also been doing some great work as a pro bono Marketing Manager for Cool Culture, and I wanted to tell you about it.

Cool Culture is truly an awesome organization that provides low-income families throughout New York City with free access to over 90 cultural institutions in all 5 boroughs, including some of the biggest museums (the Met, MoMA, Guggenheim, Brooklyn Museum), nature spots (New York and Brooklyn Botanical Gardens, Central Park Zoo), history (Museum of Natural History, Intrepid Museum), science/technology (New York Hall of Science, Museum of the Moving Image), and many, many other institutions through the city. Even beyond access, they provide families with the means and tools to act as their child’s first educator, as they recognize that early childhood education is key to getting these kids greater opportunities and opening doors for future educational development.

Photos from the Cool Culture website showcasing some of their programs
I have been working with Cool Culture on a brand strategy/key messages project through the Taproot Foundation, which mobilizes professionals to volunteer pro bono work for organizations with a need, and I’ve truly been inspired by the organization and what they have been able to achieve in a very short time and with very little money. If you’re interested in reading more about them, check out their website here!

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